Brands love to leverage the power of color

A strong brand is synonymous with a specific color and can help to convey the values of the product. Eye-catching color also helps to differentiate products, and make them visually pop on the store shelf. Color tells a story and can be used to help personalize products. 

Using colorants to tint clear polypropylene packaging provides the best of two worlds – leveraging the benefits of color while also providing transparency because, as they say, seeing is believing, and consumers today increasingly want to clearly see what they are buying. 

Successful products invoke emotions, because consumers intuitively choose products that fulfill their emotional needs. Different colors can make people feel happy, safe, relaxed, alive or anything in between. That’s why color is one of the strongest assets your product can have.

These are just some of the reasons for using Milliken’s ClearTint colorants with NX™ UltraClear PP – polypropylene resin clarified with Milliken’s Millad® NX™ 8000 additive. Offering the brightest, cleanest and most transparent colors, the superior deep, rich shades achievable with ClearTint are unavailable with traditional pigment colors. These colorants are FDA-compliant and provide freedom from color migration or extraction. 

To learn more, visit us at Interpack in Düsseldorf (Hall 10, Stand C32) or check us out online at:www.millikenchemical.com/interpack.