Clear bottles with colored liquid

Better packaging can reduce formulation complexity

Consumers like to see the products they’re buying in transparent packages. But, until now, clear PET packages carried an added risk that the contents could degrade as a result of exposure to UV light. Brand owners had little choice but to load up the formulations of their packaged contents with various UV additives.

Milliken is glad to offer a better alternative. Its ClearShield® Colorless UV Absorbers effectively protect the UV-sensitive contents in PET packaging from degradation while maintaining the material’s clarity and transparency.

By incorporating the UV absorber into the PET package itself, this technology allows brand owners to remove many of the UV additives they previously had to include in the formulations of the packaged contents themselves.

ClearShield absorbers filter 95% of UV light at up to 390 nanometers and are effective at very low loadings. As a result, it often is possible to also reduce formulation complexity, which in turn can reduce cost.

Protect the appearance, fragrance, color, flavor and nutrient value of your packaged contents, and safeguard your brand’s reputation at the same time.

Read more about ClearShield® and how you could benefit.